Emaar

Introducing the World's Tallest Tower

At a height of more than 2,700 feet, the Burj Khalifa is the world's tallest man-made structure, housing ultra-luxury residences and office suites, the world's first Armani Hotel and the world's highest public observation deck. In preparation for the tower's grand opening, the developers, Emaar Properties, a Dubai-based conglomerate, contracted SiteLab to create a new web site (www.BurjKhalifa.ae) that would properly showcase and promote this major architectural event.

Project goals included:

• Position Burj Khalifa as an iconic, one-of-a-kind structure offering an unparalleled lifestyle experience
• Build brand equity for Emaar and Burj Khalifa
• Generate visits to Burj Khalifa and related destinations in surrounding Downtown Dubai

Solutions

• Working in conjunction with Emaar, SiteLab's development team selected a content management platform appropriate for the project that allows us to continually update the site with new content and imagery
• Our design team translated the unique Burj Khalifa brand into a captivating user experience by creating a clean, sophisticated design to showcase the tower with dynamic, larger-than-life imagery
• We developed intuitive navigation to guide users through the multi-faceted Burj Khalifa experience
• A comprehensive search engine optimization strategy was built into the site from its initiation

Results

• The site was launched one month in advance of the tower's grand opening celebration
• Within the first week, the site was featured on Yahoo!'s home page and visits exceeded 100,000 per day
• The SEO strategy yielded positive results for critical keyword rankings

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Services:

Web site Development
Search Engine Optimization
Analytics