Subway
Description
Subway wanted to promote their "$5 Footlong" campaign to prospects during Mets and Yankees baseball games. In partnership with Source Communications, SiteLab provided animation for several large-scale LED banners that spanned across entire baseball stadiums during the 2009 and 2010 seasons. These 14,000+ pixel display banners helped to increase awareness and support this successful, larger than life (pun intended), consumer marketing initiative.
