Sunkist
Project
Global Web site Redesign
Description
Wolfgang Puck wanted to jump into the Social Media game with SiteLab for two main reasons; increase brand awareness and generate demand. SiteLab first listened to see what type of discussions were already happening with or without Wolfgang Puck's participation, then created a plan with objectives to grow and reach significant audiences. Results - there is now approximately 1 mention of Wolfgang Puck every 3 minutes in the Blogosphere, up from 1 mention every 28 minutes in late 2009.
