Intuit Mycorp

Intuit MyCorporation.com

Background:

MyCorporation Business Services, a division of Intuit Corp., is an online incorporation and legal document filing service for small businesses.

Problem:

MyCorporation.com wanted to revamp its search engine advertising campaign to increase traffic to its web site and ultimately increase overall conversions.

Solution:

SiteLab International analyzed MyCorporation’s existing campaign and determined it required a new cohesive pay-per-click strategy. SiteLab specifically focused on the these areas in order to increase performance:

  • Keyword Expansion and Implementation SiteLab increased the original list of 200 keywords to 1,000 keywords, diversifying the MyCorp search portfolio to bring in low cost tail terms. Keywords were A/B tested and refined based on performance.
  • Landing Page Optimization SiteLab recommended driving traffic to individual landing pages that took into account the users’ stage in the buying cycle based on the keyword search query.
  • Ad Copy Optimization SiteLab also A/B tested ad copy in order to ensure that the highest converting ads were shown more often to users.

Results:

  • 400% increase in Clickthrough Rates
  • Cost Per Acquisitions 25% below goal
  • Substantial increase in total conversions and net revenue (actual figures are proprietary)
  • MyCorporation.com’s results were so impressive, they were chronicled by B2B Magazine

HotSpring Spas

Hot Spring Spas Original Equipment Manufacturer (OEM)

Background:

Hot Spring Spas is the world’s #1 selling brand of portable spas with an extensive network of over 151 hot tub dealers internationally.

Problem:

Hot Spring Spas has been running online media campaigns for over 7 years with a positive ROI year after year. However, their lead volume had become stagnant and was in need of a kickstart.

Solution:

SiteLab International created a multi-faceted online campaign to drive targeted traffic to the Hot Spring site.

  • Pay Per Click Advertising
    SiteLab optimized the Hot Spring campaigns on the Tier I and Tier II Search Engines, increasing the number of keywords and overhauling creative ad texts. Hot Spring Spas consistently has placements in the top three results for high traffic keywords like “hot tubs” and “spas”.
  • Search Engine Optimization
    SiteLab added keyword-rich content, metadata and relevant links in order to enhance the Hot Spring Spas site visibility in the search engine results pages.
  • Paid Inclusion
    SiteLab ensured inclusion in Yahoo’s organic listings with XML page submissions through the Search Submit Pro program.
  • Contextual Media
    To create brand awareness with impression based media, SiteLab placed contextual ads on targeted content sites and industry newsletters.
  • Custom Software
    In order to create more traction for Hot Spring hot tubs, SiteLab created a Patio Planner and a Deck Designer tool. Each tool allows the user to design their backyard space in a 3D environment with a digital scaled Hot Spring Spa model.
  • CRM Email
    To enhance the follow-up with each lead, SiteLab created a CRM email program with multiple touch points throughout the sales cycle.

Results:

  • More than 30% increase in Return on Investment (ROI) in 1 year.

Goliath

Goliath SEO Case Study

Challenge:

Prior to working with SiteLab, Goliath had ~20k pages indexed in Google, and received about ~1.5k/visits per day from Google organic listings.

Solution:

After implementing a number of SiteLab's SEO recommendations including:

  • breadcrumbs
  • separate, dedicated IPs
  • better titles & descriptions in the browse
  • several tactics to reduce page duplication

Outcome:

Our indexing increased to over 2MM pages and daily visitors have fluctuated from 30-60k/day from Google organic listings.

ROI Return:

Revenue has increased by over 1000%