Custom Content Development
Your website is only as good as its content. Even the most glorious, ingenious design that is easy to navigate and makes users salivate will not achieve any goals if the content held within that design is sub-par. We've all performed a search online only to be disappointed by page after page of spammy websites with no real information. Don't let this happen to your site.
Here at SiteLab, we pride ourselves on our ability to produce a wide range of content by working with our network of topic specialists. We've produced content ranging from infographics to recipes to "how to" advice. No matter what, our process begins by listening to the target audience and understanding their needs and desires. Only then can we understand the pain points and problems that we are solving with the content being produced. Content can also be used to serve many different marketing goals including Branding, Thought Leadership, SEO, Customer Loyalty and more. Don't get left behind...ensure your content marketing strategy is sound with SiteLab today.
Here are some sample core content marketing specialties at SiteLab:
- Recipe Development & Photography
SiteLab has produced, managed and maintained a multitude of recipe web sites. We know what it takes to create successful recipes and can do so from scratch. Clients rave at our ability to produce recipe assets at top notch quality, but also extremely efficiently by maximizing photo shoots through experience.
- Specialty Article Writing
Through SiteLab's network of topic specialists, we are able to produce a wide range of high quality, useful content...the type of content that keeps users coming back for more. All you need to do is give us a topic and we'll do the rest. Examples of articles we've produced include holiday entertaining guides, "how to" instructions for topics such as picking produce or creating a web site, cooking tips and tricks, among many more topics.
We LOVE infographics and so do online users. Infographics offer a rare blend of rapid communication and deep information unrivaled by other communication methodologies. We've observed the viral nature of infographics and tapped into their power to create understanding in a fraction of the time it takes to communicate through text or images alone. By harnessing this power, infographics can be leveraged to re-enforce SEO efforts, branding efforts, thought leadership and many other marketing goals. And did we mention that online users love infographics?
- Online Quizzes and Tests
Have you ever seen a friend on Facebook post the results of a quiz they took to show what color best represents them? Or maybe which animal they would be? Or perhaps which Jersey Shores or Sex in the City character they are? Whether its a trivial topic like Facebook quizzes tend to be or a more serious topic like continuing or professional education, we've developed a similar quiz. Quizzes are one of the most engaging and intuitive ways to educate and entertain online users. They can deepen consumer brand engagement and provide a vehicle for certifications or even a hook to re-engage users over time.
- Custom Content
And, let's not forget the largest category of content we produce - totally UNIQUE and CUSTOM. Every client and their target audience has unique needs and desires. We do not fit these needs and desires into a pre-defined box by trying to force a pre-made solution on clients. We take a fresh approach with every client we have to determine the unique needs and desires of the organization and its target audience to create the most effective content possible.