Development & Integration (CMS, E-commerce)
The web world offers a myriad of different products and solutions to far reaching and unique problems. Deciding where you fit into this world of technology is no easy task when technology providers seem to make their offerings as generic as possible, trying to appeal to as many customers as possible.
That's where we step in. We're well versed in the web world of technology solutions. We know the right solutions for online marketing, web development, web analytics and more. You name it and we've used it. Whether you are looking to establish your technology platform or looking for a company that can work within your existing platform to integrate new tactics, we can help.
Here are just a few examples of the endless services relating to integrating web technologies:
- Content Management Systems (CMS) - We've created and worked with custom builds and off the shelf products (Drupal, Joomla, etc). Your CMS should make life easier, not harder. However, this is hardly the case as companies try and sell their technology regardless of a company's needs. We fit the company to the product, not the other way around. We can also work within existing CMS setups to improve web sites to have better SEO or a more rewarding user experience, among other goals. It all depends on the unique needs of the project at hand.
- E-commerce - E-commerce can get confusing fast. Sure anyone can use an off the shelf shopping cart to create an e-commerce web site, but how are people going to find your site? Will they come back? Did you setup your catalog to be easily managed? Let alone the difficulty and complexity of the technology....are you marketing your site in a way that's going to make you money? We can help at every step of the way to ensure that your e-commerce store is setup and marketed the right way.
- Web Analytics - Web Analytics can take many forms. From counting simple pageviews to your web site to counting the number of customers who purchased a product or downloaded a PDF from a particular marketing channel, web analytics is meant to measure your online success. You can use free services like Google Analytics or sometimes your vendor will provide statistics for you. Here at SiteLab, this is not an afterthought - your success depends on your ability to make informed decisions based on real-time information. We make this happen so that you can be successful.
These are just a few of the many technologies that must be integrated into an overall online marketing program. Don't get too caught up on any individual tactic or technology as often time it's most important how your technology and tactics fit together.