Online Media / Display Advertising / Email Marketing
Internet advertising is constantly changing, becoming more complex and fragmented every day. New options in behaviorally and contextually targeted display advertising, video advertising, sponsorships, and other avenues are being introduced at a breakneck pace.
You'll need someone to help you make sense of it.
SiteLab can help you plan, execute and optimize a diverse mix of online marketing tactics via new and exciting vehicles, ultra-targeted campaigns coordinated to effectively extend your brand and capture your audience's attention.
- Media Planning
Our online media experts research your business' audience and then plan a custom media campaign aligned with your goals and budget.
- Media Campaign Management
We execute coordinated campaigns according to plan, and analyze ongoing performance data to confirm or adjust strategy and messaging. We evaluate campaign data for actionable conclusions, adjust and test to optimize the campaign, explore secondary markets, and collaborate with you all along the way.
- Email Marketing
Email marketing can still be an effective part of your marketing mix and grease the wheels for viral activity. Our email marketing campaigns are keyed to provide ongoing value to subscribers, and respond to their specific interests, leveraging tried-and-true best practices and end-to-end reporting.
- Landing Page Design & Optimization
For your media, email and search campaigns to fully succeed, your visitors must convert after clicking on your ads. Their immediate impression once they land on your page greatly impacts their experience and likelihood to convert. We build thoughtful landing pages that provide relevance and appeal to your potential customers, answering user expectations, and inviting calls-to-action. We continuously test enhancements to make sure they are working as efficiently and effectively as possible.