The days of everyone only using a computer to locate a Web site via a search engine is coming to a close. Mobile device searches via interactive maps or custom applications now make up a huge percentage of all search activity.
The surge in mobile also means that the potential for mobile advertising is growing exponentially. It should be considered as part of every company's marketing plan. It simply has too much advertising power to be ignored.
However, mobile is a different beast than the standard Web, requiring different tactics, criteria, and methodologies. Plus the mindset of mobile users can be quite different than that of other online audiences, which must be taken into account to be most successful.
SiteLab can give you the guidance and confidence you need to navigate this new frontier and take full advantage of all it has to offer.
- Mobile Advertising
As more people watch videos and surf the Web on mobile devices, the potential to extend your brand through mobile advertising grows. We can provide well-supported recommendations as to whether mobile advertising is right for you, plus strategize, execute, track, and optimize your mobile ad campaigns.
- Mobile Sites & Apps
Crafting mobile-friendly sites involves different technical issues and user considerations. And sometimes a mobile app can offer value and brand engagement to users in ways that are unique to your site. We provide mobile needs assessments, site design, and app development.