Paid Search Marketing - Pay-Per-Click (PPC)
Paid search marketing, also known as Pay Per Click (PPC) marketing, is the yin to the yang of organic search marketing-polar opposites in many ways, but both utilizing insights into the language and desires of users. It's these insights which can be used to position your brand for the right keywords with the right message at the right time.
At SiteLab, we utilize our years of experience to determine the right balance between these two disciplines for your budget and unique business goals. The result is an effective, integrated search marketing strategy tailored to you.
- Research & Strategy
Whether it's your first time at PPC, or you already have an underperforming campaign, we discuss your goals and target audiences, then research the competitive landscape and market potential of the most relevant keyword spaces to produce a strategy that maximizes your budget.
- Campaign Set-up
With our extensive knowledge of the different PPC venues, their campaign set-up tools, and often nebulous quality criteria, we can quickly organize and configure your campaign for future flexibility and growth while avoiding the pitfalls and guessing games played by the inexperienced.
- Management & Optimization
We combine the efficiency of technology with our vast personal experience to nurture and optimize your campaign-from budget allocation and bid management to keyword expansion and A|B testing-always seeking to maximize your advertising dollars and attract more qualified searchers.
- Tracking & Analysis
PPC generates an extensive amount of data, and can track every dollar spent to every keyword, but it takes a skilled eye to segment the data into meaningful insights and actionable conclusions. We provide multi-tiered conversion tracking, funnel analysis and performance reporting so together we can evolve your campaign to new heights.