Social Media Marketing
More so than any other medium on the Internet, social media is all about the user - what they want to say, where and when they want to say it, and who they want to say it to. People are talking about your brand, your industry and your competitors, whether you participate in these conversations or not.
The sheer power of these conversations is huge - what's being said has strong peer influence, and can now appear inside search results.
As companies scramble to "do" social media, many leap in without taking the most important step of all: listening. It can be harder than you might think.
Only after closely listening to your audiences, from brand evangelists and detractors to potential customers, can you successfully participate in and guide these conversations. We assist your company on how to carefully listen, and then act honestly and thoughtfully as you enhance brand dialogue and advance business goals.
- Listening & Exploration
What is being said about your brand and industry, what are common misperceptions, and who are the major influencers? SiteLab has an established process for thoroughly exploring where your target audiences are talking, and listening to their perceptions, gripes, and praise about your brand.
- Social Media Strategy & Execution
From blogger outreach and social profile pages to viral promotions and integrated campaigns, we customize multi-channel programs and measurable success metrics. We craft campaign protocols and schedules, coordinate resources, benchmark goals, and deploy social media activities.
- Management & Reporting We provide ongoing management services and consulting to maximize your social media efforts, and prepare you for the next new and relevant trend.
Ultimately, Social Media will be most successful if done in-house. While we can craft guidelines and assist with execution, customers ultimately want to have conversation with the brand itself, not their third-party agency. SiteLab believes strongly in arming you with the knowledge to be self-sufficient and highly skilled in social media.