hdr-the-minds-behind-the-mission

Marlene Matheson has led SiteLab from a 5-person spinoff to becoming one of the Top 50 Interactive Agencies in the world. She has a wealth of experience in sales, marketing, human resources and management, acquired over 30 years in various industries, including high-tech, pharmaceutical, banking and real estate/mortgage, and non-profit. A native of Canada, she was nominated for San Diego Woman of the Year in 1993, and brings to SiteLab a strong dedication to client service and broad-based business knowledge. Marlene started in the Internet space in 1994, leading SiteLab's predecessor to become an early global player in Web design and online community development.

Kent is an accomplished online marketing professional with more than twenty years of progressive management experience. He has led digital transformation projects for leading companies including Jenny Craig, Sunkist, The Irvine Company, William Lyon Homes and Emaar's Burj Khalifa - the world's tallest building. His diverse brand experience means he is well-versed in the specific business issues facing a variety of industries. He has a unique ability to crystallize, communicate and lead complex, technically burdened projects that exceed objectives and maximize ROI.

Kent's diverse skill set includes expertise in digital media, user experience design, information technology, product development, human resource development and business process optimization.

Lori holds the SiteLab record for having the largest and most impressive list of Social Media Friends, Fans and Followers. She is fiercely committed to helping her clients make the most of their online marketing budgets. Her understanding of traditional marketing and background in the Interactive Media industry, has formed a solid foundation to create robust solutions for her clients' demanding online needs. Our clients are drawn to her entrepreneurial spirit and immediately recognize that she pours as much energy into their success as she does her own. This commitment and dedication are the driving force behind her impressive client list that includes CBS, Daisy Brand, Dallas Cowboys, On The Border Mexican Cantina, Maggianos, Kimball Art Museum, Microsoft, PGA, USAG, and Rug Doctor.

Lori has a comprehensive understanding of social media marketing and website development. She is regarded as an industry leader, has been featured in several publications, and has received numerous awards including an EIMA, a WebbyAward, and the Outstanding Achievement in Website Development Award. Today she is busy growing SiteLab's client base in Dallas, New York and San Diego.

Katy is possibly the nicest person here at SiteLab. Which is a good thing because she's also our Director of Client Services, responsible for making sure our clients are receiving the service that they demand and deserve. She is the Manager of Account Managers. Managing a team of the best Account Managers on the planet makes her job seem like a piece of cake, but in all seriousness hers is probably the most difficult. It doesn't matter the source of the problem, it's the existence of the problem that Katy can't and won't stand. It's this problem-solving attitude that she imparts on our Client Services Department here at SiteLab. She mentors Account Managers here on the finer points of immersion into client businesses and the industry in general as technology changes faster than fads these days.

Don't let her soft exterior fool you though, she's also an avid biker who rides a '64 Triumph Cub. And she also runs marathons...no small feat. Her key accomplishments include development of strategies for the Bay Area Rapid Transit System (BART) to increase ridership, for Wolfgang Puck to extend customer reach, and for Jenny Craig to drive online conversions.

Ryan started his career in New York City 15 years ago, during the emerging online revolution of the late nineties. He cut his design chops at several interactive agencies throughout lower Manhattan, working for clients from financial to fashion. Out of these experiences, he developed a specialty for interactive animation and video. In search of an outdoor lifestyle, Ryan moved to San Diego where he's led a creative team for the better part of a decade. He spends most of his free time mountain biking, surfing, and exploring the southwest.

Ryan has a passion for interactivity, motion and clean design. He is an expert in interpreting a clients' design preferences and branding needs in order to effectively translate that client's brands online. His work has been featured on an iPhone commercial and on the jumbotron at Yankee Stadium. Recent works include: an interactive, video based website for Wolfgang Puck that brings together his diverse companies, a promotional site for the Burj Kalafia - theTallest Building in the World, an interactive recipe tool for Chiquita Banana that helps visitors find banana recipes at different stages of ripeness, and a luxury real estate website for the #1 Ski Estate in North America showcasing legendary Rocky Mountain panoramas.

Mike ZeMans can honestly brag that he built some of the first commercial sites on the World Wide Web (remember when all sites had a gray background?). His knowledge of information architecture, user flow efficiencies, SEO, and action-orientated design is an essential part of his leadership to staff & clients on all aspects of the online user experience. Mike commonly advises on issues of user intent and expectations, conversion pathway analysis/optimization, search marketing, and overall UI & design. In 2008, Mike earned his license as a CUA (Certified Usability Analyst).

Mike has a BA in Applied Mathematics - Economics, University of California, Riverside; plus, an MA, Applied Mathematics - Psychology, University of California, San Diego. Mike was one of the founding members of SiteLab in 1994.