Omniture Site Catalyst

Real Time, High Performance Analytics and Reporting Tool

Omniture SiteCatalyst provides our clients with actionable, real-time intelligence regarding online strategies and marketing initiatives by quickly identifying and understanding the most profitable paths through your Web site. Real time tracking provides insights into where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with your Web site. SiteLab recommends Omniture for enterprise client sites including high volume ecommerce, lead generation and subscription website. Features and benefits include:

Real-time Interactive Reporting

Omniture SiteCatalyst provides real-time, interactive reports designed to help you optimize the effectiveness of your Web site and multi-channel projects. Dashboards reflecting real-time information and event-triggered alerts offer timely insight into KPIs and other critical data.

Comprehensive and Easily Configured

Whether your online model is ecommerce, lead generation, subscription, ad sales, or support, SiteCatalyst provides a full set of ready-to-use reports that deliver the critical insight needed for improving your specific online success. SiteCatalyst reports, dashboards and alerts are made to be easily configured to identify and measure the factors that uniquely affect your business.

When visitors view your Web pages, SiteCatalyst securely and automatically captures their information and instantly makes it available for your analysis and action.

Simple Usability and Adoption

SiteCatalyst is web-based easy to use. Whether you’re the most casual user or detailed analytics expert, it’s important that you’re able to simply accomplish what you’re using SiteCatalyst for.

Accelerated Time-to-Value

From the beginning, SiteCatalyst helps you know the best ways to invest (or stop investing) your resources to focus your efforts on the campaigns, programs and changes that have the greatest impact.

On-Demand

Because SiteCatalyst is hosted and updated on-demand, you don’t have to worry about complications with software that must be installed and maintained.

Scalability

SiteCatalyst is used by many of the largest organizations and sites on the Internet processing 2.2 trillion transactions in 2007 through our seven data centers. Our infrastructure has been designed to grow with you. Pricing is based on usage. Contact a SiteLab Account Executive for complete pricing details.

Google Analytics

Web Analytics and Tracking Tool

Google Analytics is a free service which helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you. SiteLab adds Google Analytics to all web and marketing projects to track and measure success.

Easy to use and understand. Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Double Click

Doubleclick DART Search

Pay Per Click Online Tracking and Reporting:

SiteLab International Inc. has partnered with the leading edge search technology company, Doubleclick DART Search for superior efficiency, flexibility and outstanding scalability.

Click Tracking & Bid Management: Spotlight Tags

In order to For more precise measurement and to deliver the highest level of comprehensive detail to yourinsight into your search campaigns and to delivergive you reliable ROI metrics,numbers you can trust SiteLab will adds tracking tags called Spot lLight tags to key landing pages. This allows us too monitor, track and measure the predetermined metrics related to your search engine marketing program. The metrics are include but are not limited to click-through, conversions and other advanced metrics rates and conversions rates of advertisements displayed on so that we can make well-informed decisions in order to optimize your campaigns top tiered search engines such as Google, Yahoo, & MSN providing accurate data.across search engines.

Report Central: Online Reports

To provide you with flexible, comprehensive online reporting viewable from any browser, DART Search offers more than two dozen types of customizable reports. Overview Data Reports offer a wide-angle shot of your entire search campaign.

Through ROI Reports, you’ll see which engines drive the most action, and track media costs by viewing search engine performance individually, in aggregate, by keyword, group, or date. Know your daily, monthly, and annual spends by tracking cost-per-click and other economical performance data in Revenue Data Reports.

Our Budget Reports keep your search costs within budget by measuring spends according to each search engine. You’ll learn which keywords and categories do best by running Keyword and Keyword Type Reports.

Dynamic Bid Reports help you understand campaign intricacies by reporting against keyword categories, bid strategies, products, media spends, and budget. Best of all, search results can be queried alongside your other online campaign results (media) in ReportCentral to understand overall ad effectiveness of your media mix.

Doubleclick for Advertisers – DFA

Banner Ad Serving and Management Tool

DART for Advertisers is a comprehensive ad management and serving solution with the flexibility and scale to handle the entire scope of your digital marketing program. SiteLab uses the insight and intelligence of DFA to help market your online media and banner campaigns more efficiently.

DoubleClick’s industry-leading DART platform lets you manage advertising campaigns in both current and emerging media. DART’s seamless integration of display, search, rich media and video translates into campaign optimization and smarter decision-making.

DFA’s sophisticated targeting capabilities ensures we are reaching your intended audience. Based on the goals of your marketing plan , we select from a wide range of extremely focused targeting criteria including:

  • Audience segment
  • Geography by DMA, countries, states, zip and area codes
  • Dayparting
  • Content by website, content categories and site placements
  • Browser type and operating system
  • Keywords and key-values

Automatically adjust your campaigns to serve up only the best performing creatives based on pre-set criteria and campaign goals. Optimize based on click-thru rate, post-click conversion activities and post-impression activities, or a combination of both.

Media Plan Integrated Reporting

ReportCentral, DFA’s reporting dashboard, provides results for your entire online media plan, from display ads to rich media and video to search. Customize and save frequently run reports with easy access to both current and historical data on campaign results. Analyze your campaign data with the flexibility and to generate only those reports that are meaningful for you. You have access to view performance data across your multiple web channels in a single report and automate report delivery.

Blue Hornet

Email Marketing and Tracking Solution

BlueHornet's eMarketing Suite Enterprise (eMS Enterprise) is a permission email marketing application. eMS Enterprise application operates from a state of the art Oracle 10G database and currently sends about 30 million emails a day, making BlueHornet the SiteLab choice for clients that require an enterprise-level email sending tool with consistently high uptime, reliability, and scalability.

Features include

  • Permission-Based Customer Acquisition and Data Collection
  • Non-Technical List Management Tools
  • CAN-SPAM Compliance Features
  • Double Opt-In Subscription Confirmation
  • Viral Marketing Capabilities, including trackable forward-to-a-friend, refer-a-friend, and invite programs
  • Time-Release and Event-Triggered Messaging
  • Trackable HTML Transactional Messages
  • Custom Fields and Personalization
  • Dynamic Content and Smart Lists™
  • A/B Testing
  • APIs for Data Management & Integration
  • Web Analytics Integration
  • Robust Reporting, including Cross-Campaign Comparisons
  • Revenue Tracking
  • Sub-Accounts
  • Template, Image, and Footer Libraries
  • Rich-Text HTML Editing
  • Built-In HTML Design Consultant

For more information on our tracking and measurement services, contact a SiteLab Account Executive today!

Call: 858 456-4720 x2
Email: sales@sitelab.com