A Designer’s Perspective
It was that time again. It was time to get our avocado groove on and submerse ourselves into the world of those wonderful green gems. Our partners at the Hass Avocado Board approached us with the task of refreshing their current site with a design that would align with their new re-branding effort. The new clean and modern look-and–feel was quite a departure from the previous authentically “avocado” inspired design. Furthermore, we faced the challenge of keeping the existing content and back-end structure while still presenting more relevant content.
User Focused Design
Aside from just updating the aesthetics of the site, the team here at SiteLab was equally focused on leveraging this opportunity to realign the Hass Avocado brand in the marketplace through a few key design initiatives. During our research we recognized the need for content accessibility. We needed to deliver relevant content to users in more meaningful and interactive ways. One method was through the use of Java Script based page elements. With jQuery, we were able to utilize tabbed interfaces and collapsible page elements to bring more content to the user experience.
Iconography As A Visual Aid
The new logo mark that was developed for Hass Avocados contains a simple avocado icon that is unique and identifiable to just about anyone. The online team liked the idea of reinforcing the new brand mark by developing a set of icons that could also serve as navigational guides. The icons we created turned out to be visually interesting and effectively provides easy access to deeper content within the site.
In all, the newly refreshed site successfully integrates the clean aesthetics of the brand with useful, accessible, and interactive content for all the Hass Avocado lovers out there. If you’re feeling adventurous and not afraid of being a little hands-on, try one of the delicious Hass Avocado recipes on the site.