by Tom Klingebiel
Testing two Email solutions doesn’t have to be expensive or complicated and sometimes the simplest tests can have the biggest impact.
Here are a four simple A/B tests for your next email campaign that require minimal effort:
- Subject Lines – Choose a subject line with a strong call to action for at least one of your tests. Recently I received an email from Simple Shoes with the subject line “Only awesome people will open this email.” So of course I had to open it, I wonder how many other people felt the same way.
- Images – Try swapping just one image in your template with a different image. A lifestyle image may get more clicks with your audience than a product shot.
- Text vs Image Linking – Instead of a graphic button with your call to action try text instead and see which gets a better response.
- Change the Wording of your Offer – Instead of “Buy Today” try “Find your Favorite XYZ Product Today”
The possibilities may seem endless, but they don’t have to be overwhelming. Contact a SiteLab Email representative today to help you make sense of the most effective A/B Testing options for your Email campaign.