by Lori Barber
In the days before United Fresh 2013 San Diego, most are busy wrapping up last minute travel details, working through long to-do lists and scrambling to get out of town. We will arrive at the convention center next week and instantly be carried away by the dizzying pace of trade show booths, parties, events, meetings and activities that literally happen every 15 minutes. I’ve learned that spending a few minutes of planning before the trip always makes for a more fun, less stressful and highly productive experience.
After all, the whole point in attending a tradeshow like United Fresh is to return from the trip fully inspired, totally recharged and better connected to the industry. While you’re packing, scrambling and tending to last minute show details, I offer you my very own list of things that I absolutely, positively, surely will not miss at this years show. Be sure to check out the official website United Fresh for specific information. Some of the events I’ll be attended are invitation only and have extremely limited seating.
EDUCATION: The Impact of Social Technology on Food Culture
Social media has dramatically changed today’s food culture by influencing how consumers think about, talk about and experience food. Consumers are now active participants, looking to bloggers and online opinions to expand their culinary horizons and make purchase decisions. Hear insights and recommendations on how companies can leverage social media to build meaningful and profitable relationships with consumers.
2013 New Product Award Finalists: Lil Snappers & Pumpkin Pie Baking Kit
Once I hit the tradeshow floor I’m going to check out all of the 2013 New Product Award Finalists. The two that I’m most excited about is our client Sunkist Growers Lil Snappers at booth 828, and AMF Farms Pumpkin Pie Baking Kit.
United Fresh Opening Party Aboard the USS Midway Aircraft Carrier
What better way to start off the convention week than with an unforgettable adventure aboard the USS Midway. Explore one of America’s longest-serving aircraft carriers as you stroll the flight deck with a spectacular view of San Diego’s harbor. It’s the perfect place to relax with friends and catch up with business contacts.
MSNBC’s Morning Joe Duo to Give Fresh Political Perspectives
Joe Scarborough and Mika Brzezinski, co-hosts of MSNBC’s Morning Joe will deliver their signature off-the-cuff commentary at the Thursday General Session of United Fresh 2013. United Fresh proudly welcomes the popular morning show duo for a candid conversation on the current political landscape and how it affects the produce industry.
Retail Merchandising Strategies that Engage Customers
After 20 years advising retail supermarkets on how to engage customers, Harold Lloyd knows a thing or two about merchandising strategies to drive sales. In this interactive session, Harold will share practical insights and proven merchandising strategies that he’s gathered from researching thousands of customers in retail stores nationwide. Come learn why customers shop where they do, what influences their purchases, and simple but effective tactics that will expand their shopping time, increase sales and change buying behaviors.
Visit our Get Social page for an inside peek at the conference and to learn more about all things produce.