Interactive Marketing Intern

Job Description

The interactive marketing intern will assist in numerous aspects of interactive marketing projects. Projects include website design & development, social media marketing, and search engine marketing, among many other online marketing services. Primary responsibilities will include assisting with corporate and client social media campaigns, coordinating interactive marketing projects, assisting with marketing campaigns and various administrative duties. The responsibilities will be varied between regularly assigned duties and special projects based on agency workload. You will get an up close and personal look at the inner workings of an interactive marketing agency.

Traits Desired

• Problem Solving Attitude
• Willing to accomplish tasks not specifically listed above
• Technologically Savvy
• Current or Recent Enrollment in a College or University
• Some Experience with Online Marketing
• A Desire to Work in the Interactive Marketing Field

Skills

• Excellent verbal and written communication skills
• Proficiency in Microsoft Office Products
• Knowledge of Social Networking
• Social Media Marketing Experience Preferred, but not required
• Proficiency in HTML/CSS Preferred, but not required

Compensation

• $8/hour – 90 day internship followed by a performance evaluation
• Part Time: 15 – 20 Hours per week
• Experience working for a cutting edge interactive marketing agency

About SiteLab Interactive

Located in La Jolla Shores, we’ve been in the business of helping our customers grow their businesses since 1994, when we first started building Web sites as Bien Logic Inc. As pioneers in the industry, we’ve continued to expand our services and explore new ways to use the power of the Internet to influence real-world activities. We were one of the first companies to offer both search engine optimization and paid search programs to our clients, as well as comprehensive tracking and Web analytics.
At SiteLab, engineering and Website design decisions are just parts of a holistic approach to helping you achieve your business objectives. Our strategic planning process begins and ends with metrics, to hold your Website accountable. Our obsession with service ensures that we’re involving you every step of the way, from initial Web development projects to long-term Website management and online marketing campaigns.
Our clients trust us to help them make the right investments online now, for returns in the short term and in the long term.

Send your resume and cover letter  to Jobs@SiteLab.com with Marketing Intern in the subject line.

Good Luck!

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Working with SiteLab Interactive, Wolfgang Puck Companies launched a new interactive website in April of 2009. Wolfgang Puck has always been a culinary innovator and a leader in the industry as such, he is always looking to staying on top of new and relevant ways to promote the Wolfgang Puck brand and engage with his customers. Chef Puck places a high value on conversation, storytelling, and the exchange of intellectual ideas. Social media, then, was a natural marketing tool for a culinary pioneer like Wolfgang Puck.

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SiteLab.com will be launching anew in a few short weeks. This is the first in a series of posts aimed to educate and inform you of what we are doing and why. As you may know, choosing to redesign your Web site is no trivial affair, but represents a significant undertaking for any organization—a decision that can radically affect one’s online presence and their direct relationship with one’s online audience.  Potential risks of a redesign include introducing a different experience to users (who have inherent resistance to change), compromising one’s hard-earned search equity, and the very perception of your brand itself.

In fact, SiteLab has often advised our own clients not to engage in a full site redesign, but rather to consistently evolve and enhance key sections and user experiences over time  done so within the same basic graphical and navigational framework of their site.  Such an approach can prove to be less disruptive to users, and possibly more cost effective to accomplish.  However, there are situations when a full redesign is the right strategy, as was the case for SiteLab’s own Web site this year. There were several growing factors that pressed us to finally take action on a full redesign.

It began almost 2 ½ years ago when we launched an “interim” site.  As such, the content was very light, which didn’t adequately communicate our wealth of online services and history of client successes.   Unfortunately, just as the successful cobbler’s children often go without shoes, we constantly directed our attention to our clients’ sites and needs, sadly neglecting interim site month after month. Last year SiteLab acquired the full client list and numerous staff from Interactivate,  another local agency, bolstering our talent level and service offerings. We are immensely proud of both our staff and services but we realize neither was reflected on our existing site. With this and other internal factors we committed ourselves to tackle the full redesign.

To start, we soon assembled several strategic goals that have since guided our redesign efforts:

• Communicate effectively about the SiteLab brand to break the outdated perception of SiteLab.
• Educate visitors on our full line of services with highlights on emerging offerings such as mobile marketing and social media.
• Showcase our talent and “soul” of our organization by offering visitors a personal connection to our staff and the SiteLab brand.
• Be creative, you will find some flair and unexpected surprises to highlight our creativity and enrich the user experience.

We also practice what we preach to our clients. We have created a fresh, appealing design while still adhering to established Web conventions for the navigational framework maximizing the instant “comfort level” of arriving users. As search marketing professionals we’ve taken great care to retain and expand upon the SEO foundation of the existing site, avoiding the dangerous pitfalls that often threaten a company’s years of search equity when embarking on a site redesign.

After many long hours and fantastic work by our whole team, we’re nearing the finish line, only a few weeks from launching the new site live.  We’re terribly excited to share it with the world, and sincerely hope you will enjoy our new and improved site. We will be announcing the launch with Twitter and Facebook, please join us by friending and following to stay up to date.

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Ready or not, here it comes. Graduation is right around the corner. SiteLab Interactive is here to help with some real-world advice from its designers, developers, executives, and marketing peeps. You might be surprised to see that many of these experts (let’s call them experts, um, on life) started their professional career on 1 path according to their major, but in some roundabout way made it steps from the beach working for a kick-ass digital marketing agency in La Jolla, CA.

Good luck – you’ll be great!

“Work your network. Confidence and personality are the keys to success. Be driven and focused, but don’t forget to laugh and have fun. Be aggressive, keep an open mind to jobs. (e.g., I was dead set on getting a Fashion Industry job and ended up in Digital Marketing, which I love!).”
– Jenn Barber, interactive media strategist, 2003 supply chain management grad

“Just because you’re out of college doesn’t mean you’re done learning, keep your mind open to adding new skills, experiences and projects to your resume by limiting the # of times you say no to new opportunities and actively seek out those that don’t come your way. ”
– Rylan Bowers, Web Developer, 2004 Graphic Communication – Cal Poly, SLO

“Ask lots of questions of your peers and managers – get advice, ideas, recommendations, and the big picture perspective! You’d be surprised a how much you can learn from the people who are just a few desks away.”
– Angelina Downing, account strategist, 2000 international relations + Spanish language

“Rock ‘n Roll was the dream, but it turned out that I was better at something else. Congratulations and remain vigilant for new opportunities, you never know where they may take you in life.”
– Todd Foley, Senior Web Developer, Sitelab Interactive

“It doesn’t matter what your degree is in, chances are you’ll do something completely unrelated in your profession.”
– Brandon Hilpert, Psychology/Political Science major; Sociology Minor

“Surround yourself by experts in your field. Go to events, trade shows and conferences. It’s a great way to learn about your business from the pioneers of the industry and a perfect place to network. Stay involved! ”
– Tom Klingebiel, Online Media Manager, 2002 marketing grad

“Don’t be afraid to reach out to someone who currently has your dream job and ask them to be your mentor. You’d be amazed at how many people are willing to give up some of their time to give guidance or advice, especially if you buy them lunch!”
– Katy McClelland, Client Services Manager, B.A. in Anthropology, UCSD

This overachiever had 2…dork

“Never say “that’s not my job”, be willing to step in and do anything and everything. Not only will your efforts be recognized, you may just find you like a job that you never thought you would.”
– Katy McClelland, Client Services Manager, B.A. in Anthropology, UCSD

“Find time to get out of the office during the day. It helps to clear your head and rest your mind.”
– Lee Pacheco, Account Executive, B.S. in Marketing, MSU

“Knowing is half the battle, so don’t be scared of starting something new. You’ve got to start somewhere, so don’t write off internships to gain experience.”
– Matt Parisi, Online Marketing Account Manager, B.A. in Communications, UCSD

“Two words: Embrace Change. Technology is advancing so quickly these days that some of the things students learn in their first year of college are obsolete by the time they graduate. Students must learn how to cope with a quickly changing environment, especially in the Internet/Online/Mobile fields.”
– Troy Troxler, Vice President, 1996 Mathematics/Computer Science Grad

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Dana Todd, Chairperson of the Board of Directors for The Search Engine Marketing Professional Organization and Chief Marketing Officer of Newsforce, Inc., presides over the Opening Bell. Congratulations Dana!

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