Nike: Breakfast Club
April 29th, 2008by SiteLab
Nike is raising the bar in terms of integrating the product into the consumer’s day-to-day life.
Blog
Archive for April, 2008
by SiteLab
K-Swiss Free Running Interactive site
April 23rd, 2008by SiteLab
Interactive site from K – Swiss you just have to check out to experience it.
Blended Search: A Year Later
April 23rd, 2008by SiteLab
Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why.
The development of universal search heralded in a new era in search engine marketing. Overnight, various types of digital content – such as press releases, images, and video – were blended into the general web search results (where previously it was limited to vertical searches). Not surprisingly, Yahoo! and Live Search soon followed suit with similar offerings of their own. Today the development is commonly referred to as blended search.
Share your thoughts!
Using Video to Build Better Customer Relationships
April 21st, 2008by SiteLab
Advertising Age recently did a CMO roundtable video. It’s a great idea: Get a bunch of top Chief Marketing Officers with a moderator and ask them to discuss their biggest challenges.
I guarantee you a lot of CMO’s (and a whole lot of other people) tuned in to watch this frank round table discussion.
I guarantee you a lot of CMO’s (and a whole lot of other people) tuned in to watch this frank round table discussion.
What industry is your website targeting? Are you a sales training company targeting sales managers? Why not get together a group of 3-4 sales managers and ask them to talk about their biggest challenges with employee training?
The Next Battlegrounds of the Web:Search, Privacy and Analytics
April 21st, 2008by SiteLab
SiteLab Founder, Dana Todd to speak at San Diego Venture Group event.
San Diego-April 22, 2008: There’s no doubt that dominance of the Web is being hotly contested, but since the beginning of the year we’ve seen extraordinary moves by Google, Yahoo, Facebook, and Microsoft that promise to influence every aspect of Internet activity. Google has drawn lines in the sand in several fields including search, analytics, wireless, and applications; Microsoft has engaged Yahoo; and Facebook continues to struggle with Privacy and Marketing Policies. Their collective activities have forced a number of companies to jump into the fray to make their mark, including heavyweights News Corp (MySpace), IAC, and AOL.
