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Google has released a fun update to their maps platform by overlaying geo-coded photos and wikipedia articles on top of the map. This new functionality can be found by clicking the new “More” button in the map pane. By ticking the “Photos” box the map will be covered with interesting and relevant photos correctly placed on the map. Similarly, if the “Wikipedia” box is checks, the map will be covered with correctly placed Wikipedia articles. This is a great way to explore a new city.

In addition to these recently updates, real estate searching is also now an option. By clicking the “Show search options” link to the right of the search box, you can choose the real estate option. When this option is selected real estate information pulled from Google Base will be shown on the map.

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Advertisers Get Buzzed On YouTube With New Targeting Capability

by Tameka Kee, Wednesday, May 14, 2008 7:00 AM ET

Agency response to the buzz targeting rollout was a mix of excitement, interest and tempered optimism.

“This is definitely another tool to use in our bag of tricks,” said Armando Osuna, an online media planner at SiteLab. “The other targeting options have been primarily based on content.”

Osuna said that combining the buzz targeting info with the geographical click- and view-through rate data that YouTube provides would also be useful for entertainment clients.

“Bands will be able to better plan a tour now that they’ll know which cities and fans are viewing their videos,” Osuna said. “The same goes for movie studios, as trailers and other advertising could be targeted towards the people anticipating the movie the most.”

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=82564

Thanks to MediaPost Publications

Tags: Industry News, Industry Today, Search Marketing Today, Web 2.0
Posted in Industry News, SiteLab News & Events, Web 2.0 | No Comments »