YouTube (GOOG), is trying something new: Showing video that is much longer than its previous 10-minute limit. It’s something of a test right now, limited to YouTube’s “content partners”, but it has potentially big implications. Of course offerings like this, this and this will still be there for your enjoyment. (more…)
The long awaited update to Firefox 2 is here! Firefox 3 officially is available for download at 10am PST and the folks over at Mozilla want to set a 24 hour download record. Here are what the folks at Mozilla are saying,
“As the Web transforms from a static repository of content into a foundation for applications such as word processors and graphics editors, browsers are growing up from mere gateways into the tool that makes those applications possible. In this new era, it’s Firefox–the heir to the Netscape legacy–that’s going up against the victor of the last era, Internet Explorer.”
To read more on Firefox 3 click here.
-Armando Osuna
Online Media Planner, SiteLab Interactive
So for a while there was a big fuss over social networking sites and the supposed advertising windfall that would ensue, but recently analysts have scaled back their projections and are starting to wonder if the social model can indeed meet expectations. According to a NY Times article which you can check out here,
“MySpace will miss its $1 billion revenue target. When the News Corporation announced the projected shortfall in April, several analysts downgraded the company, sending shares down 5 percent.”
Due to failed projections Myspace is going back to the drawing board and is redesigning their homepage to be more “ad-friendly” is this a good thing? It’s still to early to tell, but at least they recognize that it needs to be improved upon.
-Armando Osuna
Online Media Planner, SiteLab Interactive
| At SiteLab Interactive, we look for ways to drive an uplift in marketing campaign performance, revenue, ROI, and sales for our clients. Recently we partnered with Juice Media whose mission it is to develop innovative Marketing Intelligence technologies that automate and streamline the marketing process.JuiceMetrIQs™ is an innovative step forward in business intelligence and marketing optimization. The application empowers users with the ability to streamline the marketing process and optimize campaign performance. A powerful data aggregation, analytics, and marketing automation give you an aggregated view of user actions, orders, sales, and responses in real-time analytics and marketing performance metrics.
Please join us for lunch and learn how the newest technology can help you increase sales conversions. Presenter: Rick Enrico, President of Juice Media, a SiteLab partner company Date: Friday, June 27, 2008 at SiteLab Office Lunch: 11:30am – Noon. Light lunch will be served. Seating is limited. Current SiteLab clients recieve priority reservations. Presentation Time: Noon – 1:00pm. Parking: Free street parking available south of the SiteLab building. About The Speaker Rick Enrico is the Founder, President, and CEO of Juice Media. Prior to Juice Media, Rick spent over 10 years in retail and eCommerce marketing technology. In early 2006, Juice Media was formed out of the digital agency with the primary focus of building a SaaS Marketing Intelligence product which would focus on the convergent optimization of distributed marketing channels in the $180B direct marketing industry and the hyper-growth $200B Internet Retailing vertical. Mr. Enrico sits on ExactTarget’s Agency Board and received a B.A. from the University of Wisconsin Madison. |
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Two hot topics on Search Marketing Now webcasts coming up next week – on Tuesday, June 17 at 1 PM EDT, it’s Ad Networks Best Practices: Keeping Your Advertisers Happy. Dana Todd, President Emeritus of SEMPO, and Tom Cuthbert, Moderator of the Click Quality Council, will talk about the current landscape in ad networks. For the ad networks, how can you provide value to your advertisers – and if you’re an advertiser, what can you expect for your ad dollars?
Guarantee this will be something you don’t want to miss!
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