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Archive for July, 2008

To complement the next generation of its video conferencing software, WiredRed joined with SiteLab Interactive to create Nefsis.com.   The new site offers a brand new, refreshed look and feel to go with the new brand name, Nefsis.  Using SiteLab’s proprietary website development process, the design of the site was driven by search engine optimization research to ensure the best possible mapping between user expectation and information architecture.  Competing against industry giants such as Citrix, Adobe and Microsoft, one of the major prerequisites for designing the site was to maintain prime real estate in search engine results pages without sacrificing design considerations.

The new site will feature a flash-based header to promote user interaction.  The header will rotate between six different screenshots and accompanying text that will expand and play a short movie upon a user’s click.  Upon completion of the movie, users can choose to continue to the accompanying page on the website, or he/she can choose to return to browsing.  Combining world class web design, a well informed information architecture plan, and interactive elements, SiteLab Interactive and Nefsis have united to release a site that is as enjoyable and useful to the users as it is profitable to the company.

About Nefsis:

Nefsis is a next generation, video conferencing service designed for effortless, business-to-business online meetings. It is backed by WiredRed Corporation and over 10 years of secure, real-time communications technology development, thousands of customers, and a team of professionals dedicated to advancing the state-of-the-art and customer satisfaction.

 Nefsis Corporation
4669 Murphy Canyon Road
Suite 108
San Diego, CA 92123

Flashkit.com an online resource that links those in need of flash to companies that provide top-notch Flash services has chosen SiteLab Interactive as a featured site for July, this is quite an honor as there are literally thousands of flash shops around the country. (more…)

If you haven’t taken a close look at your website lately or checked out competitors’ websites, you could be missing out! A new site redesign may become your competitive advantage to growing your business. It could be the answer to low sales conversions or an increase in new traffic to your website. Here are a few reasons as to why a website redesign is worth the time and effort.

1. Rookie or a Pro? – The site looks amateurish and parts of the site are broken.
Recent studies have shown that people form an opinion of a website within the first three seconds of viewing it. Make sure your customer’s first impression is of a professional business rather than someone who isn’t serious about what they’re selling.
(more…)

Mobile search: Not there yet

July 1st, 2008
by SiteLab

A new report from the industry’s leading search marketing lobby claims that advertisers are eyeing mobile search, but don’t want to pay for it.

Read full article featuring SiteLab’s Dana Todd…

Doomsday!?!?

July 1st, 2008
by SiteLab

No, I’m not talking about the recent tomato scare,  nor the algae break out threatening to over take the Beijing Olympics, no this is in regards to Google’s new AdPlanner tool.  Does this spell the end for comScore, Nielsen and dare I say Quantcast, in a word….No! (more…)