Dana Todd, Chairperson of the Board of Directors for The Search Engine Marketing Professional Organization and Chief Marketing Officer of Newsforce, Inc., presides over the Opening Bell. Congratulations Dana!
The Economist is reporting that “Internet advertising will be relatively unscathed in the downturn.” While this sounds like great news to us, considering we’re in the business of helping our clients succeed online, much of the online advertising growth is coming at the expense of traditional media venues. As online advertising technology continues to improve tracking and reporting, advertisers are starting to view these costs more as cost of sales and move more of their ad spend towards these online venues.
The primary destination for ad dollars spent online continues to be search engines offering paid search placement, with Google drawing in the bulk of this spend. In fact more than half of all ad spend is going to paid search venues. eMarketer is projecting that online ad spending will continue to grow by 8.9% in the US, which is good but slower than the 14.5% previously forecasted.
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