Adobe Announces Extension of Flash Format to Home TVs
May 1st, 2009by SiteLab
Adobe announced in Mid-April that it will be working hard to bring the Flash medium to your television and mobile devices. In its latest push for streaming media dominance, Adobe has come forward to begin the next big battle in personal entertainment. Here at SiteLab we are all buzzing with new ideas on how to utilize this great leap forward in personal entertainment.
There are some considerations to take in however. One major concer is that with so many current choices on how to get personalized media (TiVo, On-Demand, NetFlix etc), is the public really looking for just another way to stream? To counter that, however, the universal adoption of a media type, such as H.264 or FLV, could prove to be the easiest, most cost effective way to develop and deliver media to the public.
As Flash becomes more synonymous with User Interface Design (UI) and its power as a content aggregator grows, a step forward like this will take the way we ingest our daily doses of media and make it even more personal. Imagine being able to upload your own photos and videos to your TV’s converter box and then serving them up to your friends and family all without the use of your computer.
Viral marketing can take leaps and bounds forward with the implementation of a technology such as Flash to television. Imagine watching a movie trailer during a commercial break that would allow you to seamlessly visit the movies website and find out more about it. This is the type of promise Flash can make if done right. The idea and philosophy of on-demand, personal entertainment will be one step closer to actually being what we want it to be. A place tailored specifically to meet our entertainment needs without the hassle of being tethered to one medium or another.
Whether you’re sitting in the park, riding the train to work, or just taking in the daily news while you cook dinner, Adobe Flash on your TV and mobile devices can keep you in the know. It has the potential to lower the cost to consumers and advertisers by generating a standard that everyone must follow. This will not only help with getting the right message to the right target market, but can potentially reduce the cost of serving that message and having it fall upon deaf ears, or in this case, blind eyes.
