Business Development Group Gets a New Leader
July 1st, 2010by rion morgenstern

It’s been a very quick two weeks since I walked in through the door for my first day at SiteLab Interactive as the new Director of Business Development. My role here is to lead the team to new customer acquisition and account growth. In these first two weeks I have seen the excellence that this company produces which assures me that I have joined a company committed to growth through delivering best of breed solutions with integrity and superior execution.
My career in technology started nearly 15 years ago writing code for the early wave of e-commerce websites for companies like Kingston Technology and Sony corp. As the infrastructure of the Internet was being expanded in the late 90’s my focus switched to hardware. Building storage networks for first wave of internet companies gave me a unique perspective on the requirements of running large systems serving millions of visitors per day.
In early 2002 I shifted focus from direct servicing of customers to leading and training teams to provide custom solutions. My teams created solutions from document capture and storage systems for the Church of Scientology to high performance post production video processing solutions for Technicolor. After building successful solution focused sales teams I had the unique opportunity for extended travel in 2006-07, visiting 32 countries on 5 continents. Upon returning I accepted a position as the Director of sales for the #1 OpenSource collaboration platform company, MindTouch, INC. During my time at MindTouch I led the company to two years of constant growth.
My specialties are:
- Building online communities – make your brand the destination
- Online Demand and Lead generation – real ROI for your web site
- Social CRM – engagement and automation throughout the sales cycle
- Marketing automation – communication tools and strategies to lower costs and increase conversions
- Social Media Strategy – engage, monitor and manage the conversations about your brand
Outside of all things Web related my personal passions are in food and travel. I cook, can, pickle, shop at farmers markets and eat at interesting restaurants as often as possible. I am always looking for new recommendations and am happy to share my favorites.
Feel free to connect with me on Twitter and LinkedIn.



July 1st, 2010 at 4:38 pm
Wishing you much success in your new endeavor! Nice blog post and looking great in the suit!