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UPDATE 1/20/10 – Burj Dubai has made an official name change to Burj Khalifa.  Along with this name change, they have moved their website from www.burjdubai.com to www.burjkhalifa.ae.  Please visit the new Burj Khalifa website (formerly Burj Dubai).

SiteLab is pleased to announce the initial launch of the much anticipated new website for Burj Dubai, The Tallest Building in the World.  This is the first phase of the launch of the site with new features and site enhancements to be rolled out over the next few weeks.   Check out the new site at www.BurjDubai.com.

Burj Dubai (Tallest Building in the World) Website Design

We’re proud to say that the site has already attracted over 30,000 visitors, despite the fact that the site’s launch hasn’t officially been announced.

UPDATE 12/22/09:

With all the recent news about Dubai amid their credit crisis, a story was featured on the Yahoo home page, prominently displaying an image of Burj Dubai.  This led to over 30,000 visitors on that day alone (almost 90% search traffic).  Since launch the site has averaged over 8,500 visitors a day (with nearly 80% of this traffic coming via organic search).  Usage of the site has also been quite impressive with visitors averaging over 4 pages a visit and more than 3 and a half minutes on site.

We’re especially pleased with the site’s organic search performance as the former site was designed completely in flash, without any regard for search visitors.  The site’s new structure allows for visitors to enter the site through any one of the HTML pages designed to attract search traffic from highly relevant, highly searched keywords.  Not only does this provide a better user experience for search visitors (as they land on the page directly relevant for their search), but it also allows the site to attract more search visitors with content that is both accessible by and desired by search engines.  The previous site designed in flash had no indexable search content and made it impossible for search visitors to land on a page relevant to their search.

Matt Parisi  (33 Posts)

Online marketing professional capable of taking projects from conception and implementation to optimization. Proven SEM expert with ROIs on online marketing campaigns exceeding 1000%. Frequent butt of cat jokes and lover of freshly pressed coffee. Specialties: Account Management, Online Marketing Strategy and Implementation, Online Campaign Optimization, Comprehensive SEM Expertise, Online Display Advertising, Problem Solving. Find me on Facebook, Twitter, and Google Plus.


2 Responses to “New Burj Dubai (The Tallest Building in the World) Website Launches (Updated 12/22)”

  1. Alberta Pace Says:

    I discovered your blog when I was looking for something unrelated, but this post was on the first page of Google your website must be so popular! Continue the good work!

  2. 5iai Says:

    Thank for the great article.

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