Predictions for 2012 Part 3 – Design Trend 2012: Life Below 600px
January 18th, 2012by Drew
The days of cramming all of your 
content above the proverbial fold are fading. Designers are now utilizing the entire screen area to showcase content and media in more engaging ways. The long held “digital fold” concept was a carryover rule from the newspaper industry. Though logic dictates the placement of the most important information to lure a visitor into your site at the top, it in no way means you need to shove everything plus the kitchen sink up into the top portion of every webpage.
Scrolling these days is a “give in” to just about all digital experiences. And with the rapid proliferation of handheld devices, scrolling is interactive and admittedly fun. Yes, it is wise to make a good first impression, however, we’ve discovered the precious real estate that lies below the 600 pixel fold.
- Drew Vanhecke, Art Director
Tags: below the fold, creative, design, Design Trend 2012, digital fold, San Diego web design, sitelab predictions, web design
