A Nostalgia Filled Holiday
Last year, the creative minds here at SiteLab decided to get in touch with our sensitive sides and explore the nostalgia of the holidays with our Share Your Favorite Holiday Memories campaign. In our initial discovery and brainstorming meeting, fond memories and hilarious stories surfaced as each of us dug through our past. That’s when we knew we had something that people could connect with. Now we just needed to create a platform that would allow clients, partners, and friends to share their own favorite memories with each other.
As part of the campaign, we included a customized 3D View-Master as a gift to our clients and friends. We loved the idea of using an iconic childhood toy (which just so happens to be an original inductee in the National Toy Hall of Fame in case you were wondering) as a means to deliver our holiday wishes.
To complement the retro icon, we crafted each slide in vintage 50′s postcard fashion. Though aged by design, the vintage approach worked because it reminds people of simpler times and evokes a nostalgia that still resonates with modern audiences.
The View-Master slides were designed in vintage 50′s postcard fashion.
Each carefully packaged gift included an invitation for people to share their favorite holiday memory on a landing page decked out with a flying Santa and a Google map that plotted the location of each person’s story on the map. The map clearly illustrates how we are all connected through common ideas and experiences, even more than proximity.
We also invited people to share their memories through an integrated social media and email campaign.
Most importantly, we wanted to give something back. In exchange for each story shared, SiteLab made a charitable donation to Toys for Tots.
Advice for Launching Your Own Integrated Campaign
Agencies are funny. We launch integrated campaigns for our clients all of the time, but rarely for ourselves (it’s a classic case of the cobbler’s kids have no shoes). Here is some important advice to keep in mind for your own campaign:
- Start your campaign with a brainstorm and invite people from different departments. The best ideas can come from unlikely sources.
- You don’t need a huge budget to run an integrated marketing campaign for your business. Low budget campaigns can be highly effective when they are coupled with creativity and a well-defined target audience.
- Add non-digital components to your campaign when possible. This increases impact and the likelihood that your prospects will take action. Set yourself apart by delivering a unique gift for the holidays or delivering a gift for a unique (but relevant) holiday.
- Promotions can also help you research your audience. You’ll be surprised what you learn about your target audience simply by asking.
Let SiteLab facilitate a brainstorm and build a campaign based on your budget, and if you need help with execution we can do that too.