Online Media Planning & Buying Services
You’ve decided to go digital with your advertising dollars.
That’s good news! And we are here to help you succeed. Do know the latest trends in Internet advertising and media planning? Do you know how to earn the highest return on investment for your online media dollar? Do you track your media spend down to every impression purchased? We do!
New and innovative interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
The online media planning and buying process requires several steps:
- Determine the target audience and their characteristics.
- Research the most cost effective online destinations and methods for reaching this audience.
- Negotiating for online ad space with selected sites while achieving the best value per marketing dollar.
- Design and creation of banner ads and rich media targeted at the ideal market audience.
Why work with SiteLab Interactive Media Experts?
Because we are experts we save you time and money At SiteLab we work with you to develop a media strategy, conduct media research, create a media plan, design banners and ultimately launch and optimize your online ad campaign using the latest in ad-serving, tracking and report technology from DoubleClick. SiteLab typically works on a combination fee + media commission basis.
Our customers’ satisfaction over the years is a testament to the great work we do.