The following 3 step questionnaire will help prepare your organization to write a full Request for Proposal. It is
important to fill in as much as possible before jumping into a web site, as it may help you to focus and plan the site as you go,
as well as communicate it clearly to our team.
If you would prefer, you can also use our Basic
Contact Form OR click here to download our Web site RFP Template.
*Contact Name and Email or Phone is Required
Q. What is your company's background? Define its primary functions and list the five most important points about your organization.
Most importantly, list your key competitive difference or Unique Value Proposition.
Q. What does your audience expect to get from your site and
others like it?
Q. What are your organization's
overall primary goals? What are the primary goals of the organization's web site?
Please list the web site's primary goals in order of priority and give some detail
on how these goals relate to the organization's overall goals.
Q. How is progress towards those goals measured? (Ex: Sales of software, measured in units sold and average "shopping cart" dollar value,
number of PDF downloads, Member Registrations, etc.)
Q. What is the primary concern in creating or upgrading
your Internet presence? For example; visual impact, technology, maintenance, cost,
timeliness of development, e-commerce, etc. Rank, if more than one:
Q. Who is the audience of your Web site? List
demographics (ages, gender, geography), job titles, psychographics - as much information
as possible about the types of people who will buy your products or services.
Q. What forms of marketing communication and advertising
is your organization using currently? What has been most effective and least
effective in your organization's present marketing plan?
Q. Who will be responsible for marketing and promotion
of the site? Have you set aside a media budget for search engine and other
advertising venues? Are there any restrictions on advertising in your industry?
Q. Who are your organization's main
competitors and what are their Web site URLs? Please list at least one
strength and weakness for each competitor web site.
Q. Have you established a fixed budget for this
project? Does this include a promotion budget?
Q. Have you anticipated this as one of several development
phases? Can you define the long-term phases or goals?
Q. Have you "walked through" your envisioned
site and all its functions in written format? If so, please include this below.
If not, please skip to next question.
Q. Do you need assistance in mapping out the site and
determining the appropriate level of functionality? If so, please specify
how much help you will need.
Q. Who will update the site long-term? Do you
need the entire site to be within a content management system, or only certain parts of it?
Q. Do you want Flash or Shockwave (or other motion media)
integrated with your design? If yes, would you prefer the Flash to be an intro or
an embedded element? Is it a full product demonstration, or is it just an animation to
add excitement? We'll want to "script" it with you before we can price it, so
help us to understand the animation as you envision it.
FOR A LARGE SITE; If this is a large interactive community, database or E-Commerce
project, have you created a detailed Technical Specifications document outlining the functionality and
scope of the project?
FOR A SMALLER SITE; If it is a small site/facelift with no database or other
engineering applications, have you created a list of content you'd like to have included in the
site as "buttons" or pages? We will need an approximate page count (and don't forget